When Does The 2023 Winter Olympics End – According to independent research conducted by the International Olympic Committee (IOC), the 2022 Beijing Winter Olympics reached a global audience of more than 2 billion people.
A total of 2.01 billion unique viewers watched the broadcast from Beijing on linear TV and digital platforms, representing a five percent increase in the audience for the PyeongChang 2018 Olympic Winter Games.
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Viewers worldwide watched a total of 713 billion minutes of sports coverage on Olympic media rights partner channels – an 18% increase over PyeongChang 2018, highlighting the continued appetite for Olympic coverage in a growing media environment.
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Media rights partners provided fans with more hours of coverage than any previous edition of the Winter Olympics, including a record 120,670 hours via digital platforms.
Other findings show that half of viewers polled for Beijing 2022 said they would like to see more Olympic coverage in the future. This interest is particularly strong among young people, with 57% of viewers aged 13 to 19 wanting to see more coverage of the Olympics in the coming years.
In addition to significant growth in digital viewing and broadcast usage, the web and app platform reached 68 million unique users during Beijing 2022 – double what was achieved at the 2018 PyeongChang Winter Olympics.
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Olympic social media saw an incredible 3.2 billion engagements over the course of the Games, attracting more than 11 million new followers across platforms.
This will make Beijing 2022 the most digitally engaged Olympic Winter Games, with new technologies and digital innovations enabling more fans to watch, follow and participate in the Games across multiple platforms and devices. In fact, two out of every three people surveyed have followed the Beijing 2022 Winter Olympics in some capacity, according to independent research.
IOC President Thomas Bach said: “Beijing 2022 is the most digitally engaged Winter Olympics in history. Working closely with our media rights partners around the world, there is more coverage than ever before, including a record amount through digital platforms. With a global audience of over 2 billion, the Winter Olympics are among the most watched sporting events in the world. is one
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A survey of athletes participating in Beijing made it clear that participating in the Games was important to them, with 91 percent saying it was their motivation to “participate in the world’s biggest multi-sport event” and 90 percent expressing their desire. “To represent [your] country”.
Athletes rated the Olympic experience highly and were satisfied with the measures against COVID-19 in place for the Games.
Broadcast research and consumer and athlete surveys were conducted by Publicis Sports and Entertainment. The consumer study surveyed more than 28,000 people in 16 countries between February and March 2022, with all respondents aged between 13 and 65.
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The International Olympic Committee is a non-profit, civil, non-governmental, international organization comprised of volunteers dedicated to building a better world through sports. It redistributes more than 90 percent of its revenue to the broader sports movement, which equates to $4.2 million a day to support athletes and sports organizations at all levels around the world. Putin says he’s ready to talk to Ukraine about the war he started – days after Russia’s deadly bombing in Krasnodar
Aerial footage of the Beijing Winter Olympics venue shows a severe lack of snow at the Yanqing ski resort, where the only ski runs used by skiers are artificially groomed and jut out uncomfortably from the surrounding green slopes. The Olympic Games in Beijing will be the first to be held on nearly 100 percent artificial ice. However, depending on the progress of climate change, the scenario may become the norm for future winter sports.
A scientific paper published this year in the journal Current Issues in Tourism shows that if the world continues on its current emissions path, two-thirds of all Winter Olympic facilities will be unreliable for use in international competitions between 2071 and 2100. If the Paris Agreement’s emissions targets were instead adhered to, the share of unsustainable sites would rise from an already unsustainable 19% to 29% between 1981 and 2010.
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This chart shows the proportion of Winter Olympic venues that can confidently ensure safe and fair … [+] conditions for snow sports in February.
The reliability of the terrain is not only caused by the use of artificial snow, which reduces the quality of the ski surface and the snowboarder. Climate change has a negative impact on other conditions that are important for maintaining fair and safe competition. These problems include fog and wind, increased precipitation, the need for chemical snow treatments, and competition and practice schedule issues because snow is no easy task.
To reach their conclusions, the researchers behind the publication surveyed skiers, snowboarders and their coaches and compared their statements about what makes competition unsafe or unfair against weather patterns as they compete internationally.
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If we take a closer look at the locations where reliability is deteriorating, European locations are the most affected. Grenoble in France, Innsbruck in Austria and the resorts of Cortina d’Ampezzo and Turin in Italy are poised to reach an incredibly absurd climate change scenario this century. From the start, researchers say competition venues such as Chamonix, France, Germany’s Germich-Petinkirchen and Sochi, Russia, are unreliable.
North American sites, with the exception of Squaw Valley, California, are expected to be largely unsustainable if current emission rates continue through the end of the century. The cities of Sapporo and Nagano in Japan are also facing such a situation, PyeongChang in South Korea will soon be free of snow. Beijing received a moderate rating from various landscape researchers. IEEE is the flagship publication of IEEE – the world’s largest professional organization dedicated to engineering and applied sciences. Our articles, podcasts and infographics inform our readers about developments in technology, engineering and science.
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The National Speed Skating Oval (known as the “Ice Ribbon”) in Beijing will host speed skaters at the upcoming Games. The ice here is made using climate friendly cooling. The exterior of the building also incorporates architectural glass that incorporates photovoltaic elements, allowing the structure to generate electricity during the day.
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About 160 kilometers northwest of Beijing, the rugged city of Zhangjiajie has some of the richest wind and solar resources in China. Renewables account for about half of the city’s electricity generation, less than a third of the total 70 gigawatts of solar and wind capacity installed so far.
This makes Beijing an ideal host for the 2022 Winter Olympics and Paralympics, which China plans to green even further. The project will see all 26 venues powered entirely by renewable energy sources, a first in the history of the Games.
The Beijing 2022 Organizing Committee aims to make the Games carbon neutral, or as close as possible – a benchmark of the International Olympic Committee’s mission to make the Olympics carbon positive by 2024.
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Symbolizing President Xi Jinping’s ambitious goal of making China carbon neutral by 2060, the 2022 Games should promote sustainable development in the region. The event has already helped Beijing clean up its skies and atmosphere and launched local energy technology markets. It is a global platform for the presentation of new technologies for energy efficiency, alternative transport and cooling.
The Olympics represent only a small fraction of the country’s annual electricity consumption. Powering them with clean energy sources is not difficult because of China’s renewable capacity, says Michael Davidson, an engineering systems and global policy expert at the University of California, San Diego.
But Davidson points out that China’s lack of prioritization of sufficient infrastructure to handle intermittent renewables and electricity transmission processes points to more green energy.